To generate high-impact media coverage for the launch of Travelstart’s new “Book Now, Pay Later” (BNPL) feature in partnership with Payflex—framing it as a timely innovation in both the travel and consumer finance space ahead of Black Friday.
Pulse Communications developed a targeted media strategy positioning BNPL as a travel and fintech innovation that responds to rising economic pressures and shifting consumer behaviours. The press release was tailored to speak to multiple industry beats, and media outreach included messaging alignment with Payflex, briefing materials for Travelstart’s CCO, and strategic interview coordination. The campaign’s timing and relevance maximised impact across consumer, business, and tech publications.
