Team
Meet the Beat
Pulse Communications was founded by Kirsten Roos and Samantha Thomas. Very different people. Intentionally.
Samantha brings instinct, creativity and big-picture thinking. Kirsten brings structure, clarity and a low tolerance for things that don’t work. It’s a combination that keeps ideas sharp and execution even sharper.
Pulse is proudly women-led and built on the belief that the humans behind the work matter just as much as the work itself. We’re in PR, not the ER. Which means we show up with clear heads, considered thinking and the kind of energy that actually moves things forward, for our team and for our clients.
Behind them is a crew of PR specialists and media experts who care about getting it right, not just getting it done.
The approach is simple. Do the work properly. Make it count. Deliver results that speak for themselves.
Different in how they think? Absolutely.
Aligned when it matters? Always.
Kirsten Roos
Founder and PR Director - Head of PR Strategy
Based in the Netherlands
With 15 years in the PR industry, Kirsten has built a solid track record across both B2B and B2C, working with brands in business services, finance, technology, hospitality, health and beauty, fashion, entertainment, décor and FMCG.
She’s known for cutting through the noise and shaping communication that actually lands. Practical, well thought through, and aligned with how the media landscape really works.
Kirsten leads on strategy, execution and everything in between. From building PR plans to managing complex projects and events, she keeps things moving and makes sure the details are right.
She’s also deeply connected, with long-standing relationships across media and industry. The kind that help open the right doors and create opportunities that matter.
Samantha Thomas
Founder and Creative Director – Head of Creative Strategy
Based in South Africa
Sam doesn’t see a financial press release and an FMCG launch as different problems. She sees them as the same challenge: Find the angle that makes people care, then execute it in a way they won’t forget.
With over a decade across finance, fashion, FMCG, tech, retail, education, e-commerce and NGOs, she’s learned that creativity isn’t a category. It’s a muscle. And it applies everywhere. She brings instinct and big-picture thinking to every brief, but the ideas are always grounded. Sharp enough to stop a room, practical enough to actually ship.
Her work spans media relations, campaign strategy, content and influencer partnerships, not as separate offerings, but as connected tools she pulls from depending on what the brand actually needs.
Sam knows what resonates because she pays attention. To culture, to consumers, to what’s being said in comment sections and group chats as much as boardrooms. That instinct, built over years across wildly different industries, is what she brings to every client, whether they’re launching a product, shifting perception or just trying to finally get the coverage they deserve.
Lavina Naidoo
Account Manager
Based in South Africa
Lavina is a key part of the Pulse Communications team and brings a strong, practical approach to her work.
She understands how media operates and knows how to shape stories that get picked up for the right reasons. From corporate to government campaigns, she’s played an important role in delivering PR that lands and gets results.
Hannah Clement
Senior Account Executive
Based in South Africa
Hannah specialises in strategic communication, PR planning and media relations. She brings a balance of creative thinking and clear, analytical approach to her work, and is known for being collaborative, consistent and focused on getting things right.
Regomoditswe Mahlangu
Strategic Consultant
Based in South Africa
With over a decade in PR, she’s built solid experience across B2B, corporate and financial, and tech.
She provides senior-level support across clients, from top-tier media engagement to crisis communications and media training. Calm under pressure and clear in her approach, she helps brands navigate complex situations and show up with confidence when it matters most.
Magdaline Muranda
East Africa Lead
Based in Kenya
Magdaline brings a strong mix of strategic thinking and hands-on execution across modern communication.
Her experience spans strategic communication, PR planning, media relations and stakeholder engagement. She’s driven by the role communication plays in shaping perception and building reputation, helping brands navigate complex environments and connect with the right audiences in a meaningful way.
Babatunde Abolarin
West Africa Lead
Based in Nigeria
Babs is an experienced organisational development professional and skilled communicator, bringing a practical, results-focused approach to driving meaningful change.
He works closely with the team to sharpen strategic thinking, facilitate better conversations and unlock more effective ways of working. With a background in journalism, content production and events, he knows how to communicate ideas clearly and engage diverse audiences.
Hanlie Connan
Content Specialist
Based in South Africa
She is an experienced communications specialist, working across internal and external communications, brand and digital.
Her background includes global, blue-chip experience spanning change management, communications consulting and content development. From newsletters and publications to campaigns and community platforms, she knows how to shape communication that is clear, consistent and effective.
Tamsin Mackay
Content Specialist
Based in South Africa
Think of her as a strategic writer, AI specialist and creative advisor in one.
She helps businesses say things clearly, make complex ideas land and create content people might actually want to read or watch.
With 30+ years of experience, she’s worked across tech, business, AI, lifestyle and healthcare, turning content into something more than output. Something that works.
About us
Small Team. Big Impact.
At Pulse Communications, we’re lean, agile and built to move quickly. We integrate into your business as a plugged-in extension of your team, not an extra layer.
Our focus is public relations, supported by media and influencer engagement, stakeholder outreach and the right strategic inputs to make the PR hit harder and go further.
No silos. No unnecessary process. Just clear thinking, good collaboration and work that delivers.
We’ve worked across sectors from business services to lifestyle, property to hospitality, F&B, fashion, beauty and major conferences. Different industries, same instinct. Understand the space, find the angle and make it land.
Every brief we take on is considered. Grounded in real insight, shaped by experience across sectors and pointed at outcomes that matter to your business, not just metrics that look good in a report.
We don’t just show up. We show up ready.
