We Are

Meet the beat behind
Pulse Communications

Pulse Communications was founded by Kirsten Roos and Samantha Thomas, an eclectic pair who epitomise polar opposites. Samantha injects a dose of free-spirited creativity into the business, while Kirsten serves as the resolute and solution-oriented PR specialist. Their common ground is a shared no-nonsense approach to their work.

In collaboration with their team of social media experts, media buying specialists, and content creators, Pulse Communications provides a holistic approach to fulfilling the marketing requirements of brands.

Our team

Kirsten Roos

Founder and PR Director – Head of PR Strategy and External Communications
Based in Netherlands

Kirsten Roos

Founder and PR Director – Head of PR Strategy and External Communications

With over a decade of experience in the PR industry, Kirsten has built a robust portfolio working across a diverse array of clients in both B2B and B2C sectors, spanning business services, finance, technology, PCOs, hospitality, health and beauty, fashion, entertainment and music, décor, and FMCG. Kirsten excels in crafting tailored communication solutions that harmonise with her clients' specific requirements, ensuring that their messaging resonates with the intended target audience and aligns seamlessly with the prevailing media landscape.

She boasts extensive expertise in conceptualising and executing PR strategies, adeptly managing events and projects, and demonstrating proficiency in establishing connections. Furthermore, Kirsten has nurtured strong and fruitful relationships with a wide array of key stakeholders spanning multiple industries, and she excels in cultivating meaningful partnerships for her clients.

Samantha Thomas

Founder and Creative Director – Head of Influencer Engagement and Events
Based in Cape Town, South Africa

Samantha Thomas

Founder and Creative Director – Head of Influencer Engagement and Events

With 10+ years of experience in the industry under her belt, Sam has worked across clients in the finance, fashion, NGO, e-Commerce, technology, retail, education and FMCG sectors. Sam is a visionary with a knack for crafting impactful and authentic campaigns that elevate brand awareness. A blue-sky thinker grounded in reality, Sam's expertise spans traditional media relations, bespoke launch events, and innovative influencer marketing.

With a diverse portfolio of successful collaborations, she excels in pairing brands with the right influencers to ensure resonant, meaningful conversations that captivate target audiences. Sam's strength lies in her extensive network of content creators nationwide, fostering quality relationships that power brand awareness and connection.

About us

Being a compact and agile team, our specialists seamlessly integrate with your organisation, functioning as your dedicated marketing arm responsible for formulating and implementing strategic plans encompassing public relations, influencer engagement, media buying, social media, event management, and stakeholder outreach. Our repertoire includes a broad spectrum of communication services, underpinned by extensive experience in diverse sectors such as business services, lifestyle, property, hospitality, food and beverage, fashion, beauty, and conferences.

Our team possesses the expertise to conceive and execute innovative, imaginative campaign ideas for brands, informed by thorough market research and strategic insights.

Every project undertaken by Pulse Communications is characterised by a deliberate approach, driven by the aspiration to yield significant and purposeful outcomes for businesses.

Sectors we serve

Business Services

Lifestyle, Beauty & Fashion

Hospitality & Travel

Events & PCOs

Personal Brands

Feel free to get in touch.

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