Happy Pay is a South African fintech company offering a “buy now, pay later” (BNPL) payment solution that allows consumers to split purchases into interest-free instalments over two paycheques, with no upfront deposit. It connects shoppers with merchants through an AI-driven platform that boosts sales and conversion, while also embedding sustainability by allocating a portion of its fees to environmental initiatives like Spekboom planting.
To drive brand awareness, educate audiences, and build interest in Happy Pay by positioning it as an innovative fintech solution addressing the cost of consumer credit, while securing strong, positive media coverage locally and internationally.
Pulse Communications executed a focused PR campaign, including the development and distribution of a key funding announcement press release, supported by a targeted media drive across business, finance, tech, and consumer media. The team also implemented a presswire to amplify international reach, resulting in widespread global coverage and strong visibility for the brand.
