FARO is a retail and technology platform that partners with fashion brands to manage and resell excess or unsold inventory through curated outlets in non-core and emerging markets. It uses a specialised supply chain and technology to recondition, redistribute, and sell stock in a way that protects brand value while improving sustainability and reducing fashion waste.
To build brand awareness, educate target audiences, and drive interest in FARO by positioning it as an innovative, AI-driven solution addressing the global textile overstock crisis, while securing positive coverage across relevant media.
Pulse Communications executed a focused PR campaign, including the development and distribution of a key press release supported by a targeted media drive across business, lifestyle, fashion, technology, and broadcast media. The team facilitated media engagement and secured coverage across online, print, and radio platforms to build credibility and visibility for FARO.
