Thrive by WHX Cape Town is a co-located feature of World Health Expo focused on advancing healthcare innovation, leadership, and collaboration across Africa, with a strong emphasis on wellness and longevity. It brings together industry experts, policymakers, and thought leaders to explore transformative ideas, share insights, and drive conversations around improving health outcomes, preventative care, and the future of sustainable, long-term wellbeing on the continent.
To build awareness, educate audiences, and drive interest in Thrive by WHX as a new health, wellness, and longevity platform, while securing strong, positive media coverage across key lifestyle, wellness, business, and medical media.
Pulse Communications delivered an integrated PR campaign for Thrive by WHX, including the development and distribution of targeted press releases and thought leadership content, multiple media drives across key sectors, and the management of media relations, influencer campaigns, and paid social support. The team also secured media attendance at the press conference and main event, facilitated on-the-ground media management and interviews, and drove additional visibility through a media partnership and influencer activations to maximise reach, engagement, and coverage.
