Case Study

HUDA BEAUTY

ARC was founded in 2020 with a rebellious spirit, born from the belief that the world would be a more beautiful place if we embraced uniqueness and celebrated individuality. Their goal was ambitious, but simple: to create a one-of-a-kind world of discovery that was more than just a beauty destination. It’s ARC’s mission to spark change. Along with industry-leading service and innovative-thinking, they’re kickstarting a new kind of beauty conversation; one that demands transparency, insists upon inclusivity and confidently throws the rule book out of the window

The Brief

The Pulse Communications x Magna Carta team was commissioned to conceptualise a campaign that would drive awareness and excitement around the launch of the HUDA BEAUTY brands in South Africa, exclusively available at ARC Store.

The Work We Did

Our campaign centered on a virtual launch, streamed online, with a lead-up focused on influencers, MUAs and beauty media receiving bespoke drops and product to create excitement and awareness. To support the campaign launch initiatives, a media press drive was implemented to secure top-tier beauty coverage across South Africa on the launch of HUDA BEAUTY in the country.

Return on investment

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