Pulse Communications was commissioned to generate awareness of the event, secure media attendance and showcase relevant sponsors/exhibitors. The overall goal was to drive interest and event attendance.
Our PR efforts and strategy were underpinned by content marketing in the lead up to, during and post-event. We drafted compelling content, positioning various dmg events spokespeople, sponsors and exhibitors, as thought leaders in their fields in order to achieve meaningful placement and coverage. Further to this, we were responsible for on-the-ground media management and interview facilitation.
