Flow aimed to position itself as a thought leader in digital advertising ahead of key retail moments like Black Friday, festive shopping, and Back-to-School campaigns. The objective was to drive awareness of Flow’s innovative AdVantage Audiences product and educate brands on how to maximise their Return on Ad Spend (ROAS) using first-party data. The goal was also to secure widespread media coverage across marketing, retail, tech, and business verticals.
Pulse Communications developed a strategic PR campaign centred around Flow’s data-driven approach to maximising ROAS during peak retail periods. We tailored our media outreach across retail, marketing, finance, and tech verticals, positioning Flow’s AdVantage Audiences as a solution to evolving ad-targeting challenges. By highlighting the benefits of first-party data and leveraging insights from Flow’s Co-Founder, we secured high-impact coverage in outlets, effectively strengthening Flow’s thought leadership in the ad-tech space.
