Flood is a mobile-first digital commerce platform designed to connect large audiences, such as telco and banking users, with local merchants through geo-targeted offers, rewards, and seamless transactions. It operates as a “super app” infrastructure for emerging markets, enabling businesses to drive discovery, engagement, and in-store commerce through a scalable, API-driven ecosystem.
Pulse Communications partnered with Flood to deliver a strategic communications campaign focused on building brand awareness, educating key audiences, and strengthening market credibility across Africa’s digital and informal retail economy. The brief centred on positioning Flood and its founder, André de Wet, as leaders in super app strategy and fintech innovation, using a mix of earned media, storytelling, and executive profiling to support long-term growth and visibility.
Pulse Communications executed a strategic, insight-led PR campaign for Flood, developing strong core narratives and leveraging earned media, executive profiling, and tailored storytelling to drive credibility and relevance. The team positioned André de Wet as a thought leader while amplifying key themes such as digitising Africa’s informal economy and super app strategy, ensuring consistent, targeted exposure across business, technology, and mainstream media.
