To boost awareness and media coverage of the 2024 Africa’s Big 7 trade event, with a focus on positioning it as the go-to platform for discovering emerging industry trends, fostering partnerships, and accelerating business growth across the African food and beverage landscape.
Over four months, Pulse Communications rolled out a multi-phase PR strategy combining consistent media outreach, strategic partnerships, and live event engagement. We issued a series of four press releases covering major event milestones, secured a media partnership with SA Restaurant Magazine, and coordinated on-the-ground interviews and media attendance. This comprehensive approach ensured sustained visibility before, during, and after the event, maximising Africa’s Big 7’s impact across traditional and digital platforms.
