WHX Cape Town (World Health Expo Cape Town) is one of Africa’s leading healthcare and laboratory trade exhibitions, bringing together global medical professionals, innovators, and industry leaders to showcase the latest technologies, share knowledge, and drive collaboration across the sector. It serves as a key platform for advancing healthcare on the continent by connecting public and private stakeholders, facilitating business opportunities, and addressing critical challenges in Africa’s healthcare systems.
To drive awareness around the rebrand to WHX Cape Town, position the event as a leading healthcare and laboratory platform in Africa, and generate strong, high-quality media coverage while building credibility, engagement, and industry relevance.
Pulse Communications delivered a targeted PR campaign through strategic content creation and media relations, including drafting and distributing four key press releases aligned to campaign milestones and conducting four targeted media drives across print, online, and broadcast. The team secured extensive coverage, consistent messaging, and strong positioning for WHX Cape Town, while also managing media attendance and providing on-the-ground support.
