Big 5 Construct South Africa is the country’s leading construction and built-environment trade exhibition, bringing together professionals from across the entire value chain, including contractors, engineers, architects, developers, and suppliers, to network, showcase solutions, and do business. Held annually in Johannesburg, the event serves as a key industry platform for innovation, knowledge-sharing, and connecting local and international stakeholders shaping South Africa’s construction sector.
To build brand awareness, educate target audiences, and drive positive media visibility for Big 5 Construct South Africa through targeted PR and content marketing.
Pulse Communications executed a multi-channel PR campaign that included developing and distributing six press releases, conducting six targeted media drives across print, online, and broadcast, securing media attendance for the expo and Impact Awards, and providing on-the-ground media management – facilitating interviews and supporting key stakeholders to maximise coverage and engagement.
