We Are
Meet the beat behind
Pulse Communications
Pulse Communications was founded by Kirsten Roos and Samantha Thomas – a duo that couldn’t be more different, and that’s exactly what works. Samantha brings unfiltered creativity and big-picture thinking. Kirsten? She’s the sharp, steady strategist who knows how to get things done. Together, they’re a force that is bold, balanced and all about business.
Backed by a powerhouse team media buying brains. content creators and social media pros, Pulse Communications delivers end-to-end marketing muscle. It’s a full-spectrum approach, built to elevate brands and get results.
Opposites? Definitely. Aligned? Always.
Our team
Kirsten Roos
Based in Netherlands
Kirsten Roos
With over a decade of experience in the PR industry, Kirsten has built a robust portfolio working across a diverse array of clients in both B2B and B2C sectors, spanning business services, finance, technology, PCOs, hospitality, health and beauty, fashion, entertainment and music, décor, and FMCG. Kirsten excels in crafting tailored communication solutions that harmonise with her clients' specific requirements, ensuring that their messaging resonates with the intended target audience and aligns seamlessly with the prevailing media landscape.
She boasts extensive expertise in conceptualising and executing PR strategies, adeptly managing events and projects, and demonstrating proficiency in establishing connections. Furthermore, Kirsten has nurtured strong and fruitful relationships with a wide array of key stakeholders spanning multiple industries, and she excels in cultivating meaningful partnerships for her clients.
Samantha Thomas
Based in Cape Town, South Africa
Samantha Thomas
With 10+ years of experience in the industry under her belt, Sam has worked across clients in the finance, fashion, NGO, e-Commerce, technology, retail, education and FMCG sectors. Sam is a visionary with a knack for crafting impactful and authentic campaigns that elevate brand awareness. A blue-sky thinker grounded in reality, Sam's expertise spans traditional media relations, bespoke launch events, and innovative influencer marketing.
With a diverse portfolio of successful collaborations, she excels in pairing brands with the right influencers to ensure resonant, meaningful conversations that captivate target audiences. Sam's strength lies in her extensive network of content creators nationwide, fostering quality relationships that power brand awareness and connection.
Lavina Naidoo
Based in Cape Town, South Africa
Lavina Naidoo
With a keen understanding of media relations and a strong ability to craft and pitch compelling narratives, she has played a pivotal role in the success of various corporate and government public relations campaigns.
TY Hlangwane
Based in Gauteng, South Africa
TY Hlangwane
Babalo Lwana
Based in Cape Town, South Africa
Babalo Lwana
Hanlie Connan
Based in Cape Town, South Africa
Hanlie Connan
About us
Small Team. Big Impact.
At Pulse Communications, we’re lean, agile and built to move fast. We slot right into your world – acting as your plugged-in, switched-on marketing arm. From strategy to execution, we handle the full spectrum: PR, influencer engagement, media buying, social media, event management, and stakeholder outreach.
No silos. No handholding. Just seamless collaboration and serious results.
We bring cross-industry expertise from business services to lifestyle, property to hospitality, F&B, fashion, beauty, and big-league conferences. Whatever your space, we know how to make noise in it.
Every campaign we create is grounded in research, powered by insight and designed to spark attention. And every move we make is calculated to deliver outcomes that actually matter.
We don’t just show up. We show up with purpose.
Sectors we serve
Business Services
Lifestyle, Beauty & Fashion
Hospitality & Travel
Events & PCOs
Personal Brands
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