Case Study
Transport Evolution
Transport Evolution Mozambique Forum & Showcase is a high-level transport conference and products and solutions showcase. The event falls part of dmg events’ Transport Evolution series, making it a well-known and trusted brand. Furthermore, the event has the full support of Mozambique’s Minister of Transport and Communication, Maputo Port Development Company and CFM (Mozambique’s rail authority).
Client brief
Pulse Communications was commissioned to generate awareness of the event and drive interest from potential delegates and visitors.
Results
Return on investment
Total reach
Pieces of Media Coverage
Our Work
Our PR efforts and strategy were underpinned by content marketing in the lead up to, during and post-event. We drafted compelling content, positioning various dmg events spokespeople, sponsors and exhibitors, as thought leaders in their fields in order to achieved meaningful placement and coverage. Further to this, we were responsible for on-the-ground media management and interview facilitation.
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