Case Study

Toor Whisky: Toor Delivers a Winning Whisky Aperitif

Toor Whisky is a South African whisky brand rooted in heritage but driven by innovation. With a philosophy that bridges tradition and modernity, Toor aims to break down barriers in the whisky world, inviting both seasoned connoisseurs and new enthusiasts to experience whisky in fresh, inclusive ways.

Client brief

To raise awareness of the Toor Whisky brand and launch its latest variant, Camel Thorn, to the South African market. The objective was to generate impactful media coverage, spotlight the founders’ innovative approach to whisky, and reinforce Toor’s premium positioning.

Results

Return on investment

Total reach

Pieces of Media Coverage

Our Work

Pulse Communications executed a four-week PR campaign centred on founder-led storytelling, premium positioning, and targeted product trials. A curated list of ten influential lifestyle, food, business, and luxury media outlets received Camel Thorn for review, resulting in organic, credible endorsements. We also equipped Toor’s spokesperson with tailored briefing materials and coordinated interview scheduling to align messaging across platforms. The strategy fused editorial authority with experiential engagement to drive meaningful brand visibility.

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