Pulse Communications developed a media strategy that highlighted the evolution of Black Friday into a month-long shopping period, an angle supported by market research and economic insights. We crafted a press release that incorporated expert commentary from The Courier Guy’s CEO and tailored pitches for targeted media verticals. To support interviews, we provided briefing documents and talking points to ensure consistent messaging. This strategic approach enabled us to deliver strong media coverage while elevating the brand’s voice in national retail and logistics conversations.