Case Study

Hotel and Hospitality Show Expo

The Hotel and hospitality Show Expo forms part of a dedicated portfolio of events proudly serving the hospitality industry across the Middle Est, Africa and Asia. It showcases products, equipment, services and design for restaurants, cafes, bars, hotels, and foodservice owners, managers and operators.

The event provides valuable content, equipment, and products to the hospitality and hotel industries. Through the content, features, and speakers, they provide a 360-degree view of the market that includes the latest industry trends.

Client brief

Pulse Communications was commissioned to generate awareness of the event, secure media attendance and showcase relevant sponsors/exhibitors. The overall goal was to drive interest and event attendance.

Results

Return on investment

Total reach

Pieces of Media Coverage

Our Work

Our PR efforts and strategy were underpinned by content marketing in the lead up to, during and post-event. We drafted compelling content, positioning various dmg events spokespeople, sponsors and exhibitors, as thought leaders in their fields in order to achieve meaningful placement and coverage. Further to this, we were responsible for on-the-ground media management and interview facilitation.

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