Case Study
Hotel & Hospitality Show
The Hotel & Hospitality Show forms part of a dedicated portfolio of events proudly serving the hospitality industry across the Middle East, Africa and Asia. It showcases products, equipment, services & design, for restaurants, cafes, bars, hotels, and foodservice owners, managers and operators.
The event provides valuable content, equipment, and products to the hospitality and hotel industries. Through their content, features, and speakers, they provide a 360-degree view of the market that includes the latest industry trends.
Client brief
Pulse Communications was commissioned to generate awareness of the event, secure media attendance and showcase relevant sponsors/exhibitors. The overall goal was to drive interest in event attendance.
Results
Return on investment
Total reach
Pieces of media coverage
Our Work
Our PR efforts and strategy were underpinned by content marketing in the lead up to, during and post-event. We drafted compelling content, positioning various dmg events spokespeople, sponsors and exhibitors, as thought leaders in their fields in order to achieved meaningful placement and coverage. Further to this, we were responsible for on-the-ground media management and interview facilitation.
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