Case Study

Flow: 3 strategies to maximise your Return on Ad Spend this retail season

Flow is a digital advertising platform that helps brands connect with audiences through smarter, data-driven marketing. As the advertising landscape evolves, Flow is championing the use of first-party data to drive more effective campaigns, especially in a world transitioning away from third-party cookies.

Client brief

Flow aimed to position itself as a thought leader in digital advertising ahead of key retail moments like Black Friday, festive shopping, and Back-to-School campaigns. The objective was to drive awareness of Flow’s innovative AdVantage Audiences product and educate brands on how to maximise their Return on Ad Spend (ROAS) using first-party data. The goal was also to secure widespread media coverage across marketing, retail, tech, and business verticals.

Results

Return on investment

Total reach

Pieces of Media Coverage

Our Work

Pulse Communications developed a strategic PR campaign centred around Flow’s data-driven approach to maximising ROAS during peak retail periods. We tailored our media outreach across retail, marketing, finance, and tech verticals, positioning Flow’s AdVantage Audiences as a solution to evolving ad-targeting challenges. By highlighting the benefits of first-party data and leveraging insights from Flow’s Co-Founder, we secured high-impact coverage in outlets, effectively strengthening Flow’s thought leadership in the ad-tech space.

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