Case Study

Floatpays

Floatpays is focused on creating positive change for employees, by uplifting individuals from their current debt spirals toward better financial solutions and ultimately the freedom to build a wealthier, healthier future. They help your employees live financially healthy lives, reduce stress for your teams, improve happiness and productivity through the most comprehensive financial wellness platform in Africa.

Client brief

Pulse Communications was commissioned to create brand awareness on behalf of Floatpays with the core purpose of generating interest, and driving registration, with key audiences identified as key decision makers within companies, human resources departments and CFOs.

Results

Return on investment

Total reach

Our Work

This was done by curating compelling content to attract the target audience, and media relations within right-fit titles across South Africa. A list of target media was created, as well as extensive research into the fintech industry and trends was done in order to shape the print, online and broadcast pitching.

Results

We secured a return on investment of 77:1 and a total reach of 606 918 for the project.

https://www.itweb.co.za/content/rxP3jqBmQ1WMA2ye
Forbes Africa – PRINT
https://startupafrica.co.za/debt-stress-how-to-empower-your-employees/
https://it-online.co.za/2020/11/05/sa-fintech-hopes-to-alleviate-staff-stress/
http://www.hrpulse.co.za/editors-pick/238525-hr-leadership-can-reduce-finance-related-stress-for-their-staff

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