Case Study
Balcony Bar
Focused on changing the way we use balconies. In the present time advanced living can be a test when living in a confined space. Their main objective was to create a product that is ready-to-assemble and lets you truly take advantage of your balcony by transforming it into a bar/desk. Whether allowing you to create that office from home you’ve always wanted or that entertainment area your balcony was in need of.
Client brief
Pulse Communications was commissioned to launch Balcony Bar to the South African market and create awareness of the product and brand across lifestyle and home décor media.
Results
Return on investment
Total reach
Our Work
This was done through content creation and media relations, as well as influencer relations. We drafted a product launch snippet and approached influencers who resonate with the brand for further amplification.
Results
We secured a return on investment of 77:1 and a total reach of 100 000 for the project.
PRINT – Inflight magazine
https://itsasherthing.co.za/lifestyle/lockdown-innovation-the-balconybar/
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