Case Study
African Smart Cities Summit
The African Smart Cities Summit is Africa’s only dedicated conference that explores how smart cities can deliver a quality life and enable economic growth through IoT, technology and creative thinking.
The event is co-located with The Big 5 Construct Southern which is a significant contributor to the economic growth, recovery and transformation within Southern Africa’s construction industry with a special focus on facilitating buyer/seller face-to-face connections and showcasing the most innovative solutions for the region.
Client brief
Pulse Communications was commissioned to generate awareness of the events and drive interest from potential delegates and visitors. Through targeted content marketing and facilitation of right-fit media opportunities pre, during and post-event, Pulse Communications elevated the events’ credibility within the market.
Results
Return on investment
Total reach
Pieces of Media Coverage
Our Work
Our PR efforts and strategy were underpinned by content marketing in the lead up to, during and post-event. We drafted compelling content, positioning various dmg events spokespeople, sponsors and exhibitors, as thought leaders in their fields in order to achieved meaningful placement and coverage. Further to this, we were responsible for on-the-ground media management and interview facilitation.
Made with ♡ by LoveZero