Case Study

Africa’s Big 7

Africa’s Big 7 is the continent’s leading trade exhibition dedicated to the food and beverage industry. Held annually, it brings together suppliers, distributors, manufacturers, and industry leaders to explore innovation, network, and create meaningful business opportunities across the African F&B ecosystem.

Client brief

To boost awareness and media coverage of the 2024 Africa’s Big 7 trade event, with a focus on positioning it as the go-to platform for discovering emerging industry trends, fostering partnerships, and accelerating business growth across the African food and beverage landscape.

Results

Return on investment

Total reach

Pieces of Media Coverage

Our Work

Over four months, Pulse Communications rolled out a multi-phase PR strategy combining consistent media outreach, strategic partnerships, and live event engagement. We issued a series of four press releases covering major event milestones, secured a media partnership with SA Restaurant Magazine, and coordinated on-the-ground interviews and media attendance. This comprehensive approach ensured sustained visibility before, during, and after the event, maximising Africa’s Big 7’s impact across traditional and digital platforms.

Next Case Study

Toor Whisky: Toor Delivers a Winning Whisky Aperitif

Made with ♡ by LoveZero